Technology, New Media, and PR

As a Communication major, I learn about all the different ways people communicate in today's world, technology being a huge medium for doing so. I am interested in pursuing a career in Public Relations, which I am sure will require technology to communicate press releases, new stories, and other relevant information to the public. Since we use technology daily (computers, cell phones, iPods, etc.) it is no doubt that many people receive their news via their personal tech devices. Posting articles on websites that people can access from their Smartphones is a quick and easy way to get important information to the masses. Many businesses use blogs as well in order to post articles about the company that spark public interest. In today's tech savvy society, PR would suffer a great deal without the use of technology.

Since PR is all about communication, the more ways of getting the word out there, the better. Many PR agencies have Facebook and Twitter pages, blogs, and LinkedIn accounts along with a company website. One company, Shift Communications, explains how monitoring a blog is an important part to public relations business. Using new media to communicate with the public could be the best way to get information to as many people as possible. More and more people are using the internet to access news and blogs in order to find what they need to know about the world, so it makes perfect sense for an industry working with news to use multiple websites to post their articles. Social media is extremely popular right now, so it is safe to assume that something posted on Facebook or Twitter will go a long way. The more exposure a company gets, the happier the PR representatives are (as long as it is good exposure). And the quicker a PR or news company can get information out to the masses, the better their reputation will be. As long as technology is advancing, pushing information into the media world will be as quick and easy as a click of the mouse (or touch of the screen).