PRWeek: A Public Relations Magazine

PRWeek is a magazine that covers the public relations industry, and is "the essential title for PR professionals in the US" (PRWeekUS.com). It was founded in 1998 and is run under Haymarket Media. The magazine's circulation was 34,000 in 2008, and is published in print and online. The subscription fee is $49 a year, which is high compared to popular magazines that you would find on the newsstands, such as People Magazine.

In the latest issue of PRWeek, the October issue, there are a variety of articles on topics ranging from social media to CEO Q&As. Most of the articles are about media in some way- there is one article that covers social media and its leading role in marketing, an article about USA TODAY, and an article about the world's fastest texter. Besides articles about media and marketing, there are more that cover the the business aspects of the PR world. Some articles are about corporate issues, and others are written by featured PR professionals about their jobs and business strategies. This magazine's niche audience is the working people of the PR industry. PRWeek's content appeals mainly to PR professionals and people in the marketing and media world, and probably would not appeal to a larger, general audience. As long as the PR/media industry remains large (and it should), this magazine will have a sustainable audience. PRWeek's company name is also spread further into the PRWeek Awards and PRWeek NEXT Conference, which are both attended by PR professionals in the US. Since the magazine's name is so large in the industry, it probably will not suffer dramatic losses anytime soon.

sources:

http://www.prweekus.com/about-us/section/165/

http://www.rmdadvertising.com/_resources/PowerfulPDFs/RMD_PRWEEK_071608.pdf